I bought this in NY Chinatown because the jar was so pretty. In this case, judging a book (Or jar of bean sauce) by its cover worked. This stuff is TASTY. Earthy, umami, a hint of sweetness and heat. I am obsessed with it now. I use it to make a Sichuan meat sauce for noodles and veggies. It tastes kind of like a magical, complex, fermented version of pasta bolognese.